Business Services

SMS logoServing the Lehigh Valley and beyond with Web Design, Graphic Design, and Marketing Solutions

We help our clients think outside the box by giving them a fresh perspective in understanding their marketing and branding strategies and all that goes into creating a great brand.

Content is a very important part of branding and effective marketing online because it is needed for higher rankings in the search results. Without quality online content, you will suffer in search results.

We take a look at the whole picture in terms of marketing and provide feedback about how your marketing strategies and branding can help you reach your business goals.

Our services are accomplished using such tools as Adobe Business Catalyst and Adobe Dreamweaver as well as WordPress for business owners who want the convenience of self-management of their website.

 

Our Business Services Include:

 

Why is Your Brand Important?

1. It is important to understand the image you want to present.

Your brand is what makes you unique. People need to understand who you are and want you can do for them before they will buy from you.

Your brand is what you promise to deliver to your customers. It is what they can expect from you when they purchase your goods or services.

Your brand is also your marketing collateral (logo, flyers, brochures, website, and anything else that represents your business graphically). When your customers or target market sees your logo or your package what do they associate it with? Comfort? Customer service? Luxury?

Your brand is also how your target market or customers perceive what you do or what you say you do. Your brand perception is created not so much by you but by what your customers see in you. Remember, for a small business owner, you are your product. How will your customers see you? Everything about you, the business owner, will be judged by your customers or your target market.

 

Do You Understand Your Brand? Take a Branding Assessment

Without a clear understanding of why you started your business, your core principles, your vision and how your services add value to your customers, you may be missing out on building relationships with your target market.

  • Does your vision for your business actually translate in how you do business?
  • Do you know how to use the various marketing media to your advantage?
  • Do you have branding success?
  • Find out by clicking the button below and take a free branding assessment.

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2. We will show you how we can help you

We will sit down with you and help you uncover the answers to these questions and take that analysis and incorporate it into your marketing collateral. Together we will build a persona for you to reveal to your target market the value they will get by working with you.

3. We will create a marketing strategy for you

We will discuss exactly what you need to present yourself in the best way possible. We will discuss your design needs to reach your goals. Our design services aren’t just about creating functional, beautiful and professional marketing pieces; but to reveal your personality enough to attract customers to you and want to do business with you.

Are you ready to get started?

Take the Free Branding Assessment and then let’s meet for coffee…our treat!  We will set up a mutually convenient time to discuss the results of your branding assessment.